One of the most valuable automotive brands in the world BMW is worth 8% less than it was in 2016, yet it’s still the
second most valuable auto brand in the world. Reason for this is its reputation
as “The Ultimate Driving Machine,” BMW’s line-up (from compact crossovers to
no-compromise sports cars) appeals to buyers who want something sportier than
an Audi and less formal than a Mercedes.
Geographically diversified revenue streams BMW’s eventual
goal was to diversify both its product and its service portfolios while also
finding new business models and revenue streams. In addition, it wanted to
capitalise on its reputation as a leader in innovation and to be in the
forefront of bringing environmentally friendly car technologies and new ideas
about transport to the market.
BMW are also in a Successful partnership with China
BMW aim for a Perfect engineering and excellent driving
experience and they do this by Exhilarating Powerful, Intense cars. The BMW
Driving Experiences are said to be the ultimate track days for driving
enthusiasts and true thrill-seekers. Sit back, buckle up and push yourself and
the most powerful BMW models to the absolute limit. To make you discover the power
and precision of BMW unforgettable driving experiences. Competence in hybrid
and electric cars, BMW said that in the future its production system “will
create structures that enable our production facilities to build models with a
combustion engine, plug-in hybrid or fully electric drive train at the same time”.
Clear strategy to meet the future challenges and trends, BMW is the only German
automobile manufacturer to have shown a consistently positive balance sheet
over the last 30 years and their business has been spared in all over the
world. They have sufficient capital to innovate more for future competition. BMW
have adopted after learning the need for defensive as well as aggressive
marketing and strategies. BMW has mastered the manufacturing fine art called
mass customization as, for years BMW had a reputation for cars that
combined great styling with exceptional performance. However, since the 1990s,
the company had also gained recognition for its customization program, which
allowed buyers to design their own cars from a set of available options.
Union representatives generally rate BMW a good employer as many have claimed
that working for BMW has been the best experience for them.