Introduction mind) § To inspire moments of optimism (through

 

Introduction

As a Human Resource Manager and I have been asked
by the CEO to investigate the impact of leaders and managers on the operations
of this ever-growing company.

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Coca cola is a carbonated soft drink that sold all
over the world. This is the world’s most popular and number one
biggest selling soft drink and it has been a catalyst for social interaction
and inspired innovation. It’s colour white and red trademark is it’s known
brand symbol, was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton.
Pemberton’s clerk, Its current president and CEO is Multar Kent.

 

Candler was the first
president, and  pioneer who brought true
vision to the business and the brand. Packaging operations soonly started in
Hawaii in next year, then spread to other countries.

 

The first servings of Coca?Cola were sold for 5 cents
per glass. During the first year, sales averaged a modest nine servings per day
in Atlanta. Today, daily servings of Coca?Cola
beverages are estimated at 1.9 billion globally.

 

 

 

 

Coca-Cola’s
Vision,  Mission and values

Missions are :

§  To
refresh the world (in body and mind)

§  To
inspire moments of optimism (through their brand and actions)

§  To
create value and make a difference (everywhere they engage)

 

Visions are :

§  People
– being a great place to work where people are inspired to be the best they can
be

§  Planet
– being a responsible global citizen that makes a difference.

§  Portfolio
– bringing to the world a portfolio of beverage brands that anticipate and
satisfy people’s needs and desires.

 

CSR
activities

Corporate Social Responsibility (CSR) is the continuing
commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their
families, local community and society.

Coca-Cola company done many CSR activities. It aims to
give charitable causes annually at least 1% annually from their income.

 

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The CSR of Coca-cola

Ø  Water

·        
Conserve water

·        
Watershed protection, rain
water harvesting projects

·        
110 recharge shafts that
collect rainwater.

·        
 

Ø  Energy

·        
Reduce energy consumption
and emission of GHGs by such as refrigeration

·        
EKO freshmen cooler that
used technologies devoid of hydro fluorocarbons.

·        
GHG emission reduced by
three fourths

·        
Increased the energy
efficiency of its equipment by 40-50

 

Ø  Packaging
and recycling

·        
Packaging framework that
aimed at recycling

·        
A PET recycling project

·        
Collected the company’s
packaging material consisting of glass bottles, cans, etc. after they were
disposed.

Ø  Health

·        
Offered health checkups,
medicine and education to rural communities.

·        
Funded polio eradication
camps.

·        
Conducted blood donation
camps and supported a 24 hour emergency service for children.

·        
Also conducted camps for
Hepatits B vaccination, eye checkups and malaria eradication in Andrapradesh.

 

Ø  Economic
responsibilities

·        
Provide employment and gave
the community opportunities to expand and grow.

·        
For every job in Coca cola
system, 10 more jobs were created indirectly. The Company provides direct and
indirect employmentto more than 2500 people in its five bottling plants in
Andhra Pradesh situated in Ameenpur, Moula Ali (nearHyderabad), Vizag,
Vijayawada, and Nellore.

.

.

 

This is the pattern of distribution of this fund in
2013.

Distribution
of Coca Cola CSR expenses

 

 

Management Styles

A management style is a
method which leadership used by the manager. The success that the management
team at Coca-Cola has in motivating its employees to meet their objectives is
based on the 3 main management styles as follows.

 

1.    Democratic

The democratic leadership
style include of the leader, sharing the decision making abilities with the
group members by promoting the interests of the group members and by practicing
social equality.

This emphasizes on group
agreements to generate new ideas. There are two types of democratic management
styles; democratic and consultative democratic. Democratic is where all the
managers, junior managers and employees are involved in the ideas and final
decision process. Out of all the workers, no-one has a higher level than the
others in this management style.

Democratic style is the
management style that Coca-Cola adopts. This management style involves
empowerment. In this, individuals and teams given responsibilities and
decisions to make. The teams are responsible for the fault in any decision.
This method of management is good as it makes the employees happy as well as productivity
is high. This is a very good method because employee’s thoughts and suggestions
are listened to by the business Feedbacks from managers at Coca-Cola’s bottling
system across the globe provide vital information that is incorporated in their
strategies.

 

Laissez-faire management
style

The Coca-Cola Company has a
culture that is run in the laissez-faire style meaning the ‘hands off’
approach, because the leader delegates tasks to their followers, and  provide no direction to the followers.

 

Consultative
democratic

This is where the managers
allow the employees to make the ideas but the ideas are forwarded to the
executive’s or the manager consults their team to make the final decision.
Coca-Cola applies consultative management style to the company more as there
can be less conflict for what the final decision is.

 

Team
Work

Team work is a sub culture
within the Coca-Cola Company. Teams are accountable for activities like:

Ø  Quality

Ø  Utilization
and

Ø  Yield

Within the system, there
needs to be a balance of Utilization, speed the factory works at, and the
Yield. Working together in teams provides the cooperation necessary to achieve
this smoothly.

                       

Employee
Engagement

Another part of the culture
and the management style at the Coca-Cola Company is its employee engagement.
Employee engagement consists of the following five points:

Ø  Realizations
that delivery of the hard stuff is simply not enough.

Ø  Openly
acknowledging this to the workforce.

Ø  Doing
what it takes to engage every employee in the space of 16 days.

Ø  Involving
everyone in the design of the management style consistent with vision and the
values.

Ø  Identifying
talented individuals across the operation to act as the internal facilitators
to train out the new behavioral standards (The Coca-Cola Company, 2014).

 

 

 

Leadership Style

For effective leadership,
there can be no substitute for strategic thinking and tireless, relentless
execution. There can be no alternative for attracting and retaining the
absolute best people to lead and creating a dynamic environment for them.
Coca-Cola achieves this by formulating a clear and compelling vision, getting
their system aligned behind it, executing and constantly communicating
intentions.

Coca-Cola understands that
capturing new opportunities is going to require both vision and execution across
the company and its wonderful system of bottling partners. That’s where the
company’s vision which they call Vision 2020 comes into play. It’s a look at
where the company and its bottling partners need to be heading in the future.
The vision is centred on capturing unprecedented opportunities emerging in
future within the global non-alcoholic beverage industry.

The company’s vision is to
harness new wealth, new beverage requirements and new innovations to accelerate
growth and create the world’s most respected consumer goods system. Leaders at
Coca-Cola have created a clear and compelling vision for their organization,
and work to inspire their people to achieve that vision. Equally important is
getting the bottling system leadership and company employees aligned behind the
vision.

 

A comparison of management and leadership

  Management                                                                    
Leadership

Planning
and budgeting
Keeping
eye on bottom line

Creating
vision and strategy
Keeping
eye on the horizon
 

Organizing
and staffing
Directing
and controlling
Create
boundaries

Creating
shared culture and values
Helping
others grow
Minimize
boundaries

Focuses
on objects – producing/selling
goods
and services
Based
on position power

Focuses
on people – inspiring and
motivating
followers
Based
on personal power

Acting
as boss

Acting
as coach, facilitator, servant

Emotional
distance

Expert mind

Talking

Conformity

Insight into organization

Emotional
connections (heart)

Open mind (mindfulness)

Listening (communication)

Non-conformity (courage)

Insight into self (integrity)

Implementation
of the leader’s vision
and
changes introduced by leaders, and
the
maintenance and administration of
organizational
infrastructures.

Articulation
of an organizational vision and
the
introduction of major organizational
change;
provides inspiration and deals with
highly
stressful and troublesome aspects of
the
external environments of organizations.

Managers
do things right.

Leaders
do the right things.

Maintains
stability

Creates
change

 

 

 

Six Sigma doctrine asserts:

·        
Continuous efforts to achieve stable and
predictable process results (e.g. by reducing process variation) are of vital importance to the success of
Coca-cola.

 

·        
Manufacturing and business processes characteristics
that can be defined, measured, analyzed, improved, and controlled.

 

·        
Achieving sustained quality improvement requires
commitment from the entire organization, particularly from top-level
management.

Features that set Six Sigma

·        
A clear focus of Coca cola on achieving measurable
and quantifiable financial returns from any Six Sigma project.

·        
An increased emphasis on strong and passionate
management leadership and support.

·        
A clear commitment to making decisions on the basis
of verifiable data and statistical methods, rather than assumptions and
guesswork.

 

 Legal structure

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The company has a separate international division
structure. Because staffs operate separately from the head office. Coca cola
has five continental divisions around the world with presidents.

o   Eurasia
and Africa group

o   North
America group

o   Pacific
group

Each of these has vice presidents and they will control
subdivisions. Even though Cocacola is a large company, this structure is
efficient.

 

http://cokemnc.blogspot.com/p/organizational-structure.html

 

The Coca-Cola Company realizes that it needs to be able
to meet the ever changing demands of its customers. There are also operating
groups divided by different regions. By allow decisions to be made on a more
local level, it can quickly respond to changing market demands, and
higher-level management can focus more on long-termplanning. Certain divisions
of the company, such as finance, human resources, innovation, marketing,and
strategy and planning are centrally located within the corporate division of
the company.Some of these functions take place at lower levels in each of the regions
of the company. But most decisions were made at the top of the hierarchy.

 

DECISION
MAKING

The majority of decisions made by The Coca-Cola Company
are done so by using the incremental method. Each year, the company would analyze
results, and then make some changes in operations to create better results next
year. Company didn’t just quickly decide to create a new product or change
operations. They find solutions by starting at the lower levels of the
organization. The changes brought by using the unstructured decision
making. 

 

Stakeholders, Managers and
Ethics

Share owners. Employee,
bottling partners, supplier, governmental agency, cosumers, retail customers,
NGO’s, and local communities are the stake holders. Share owners are concerned
with earning a profit local communities care about environmental issues and
labour standards. Management want to keep labour cost down while employees want
and increased benefits.

 

 

 https://coca-colahellenic.com/en/about-us/corporate-governance/corporate-governance-overview/

Theory X and Theory Y

Theory X

Here
major responsible person is managers and supervisor. So they should aware of
that the workers nit motivated towards the work and they need to be promoted or
punished to achieve their task. So product monitoring is more necessary to make
the correct command on a correct time. Those commands should be based on
product outcome and sales indexes. So this outcome mainly supervisors oriented
not the workers oriented.

Anyway
this Theory X management is going out of passing in these days beacuse of their
tight deadlines and big targets.

 

Theory Y

Here
managers and supervisors have positive impact on workers and due to their good
opinion supervisors have only participative management style. This theory will
be success if the relations ship between workers and managers well established.
Workers have great resposibility and managers encourage them to develop more
skills. Appresials are part of this theory but not like Theory X workers doest
depend on those motivations, also give employees frequent opportunities for
promotion.

 

Segmentation
of Coca-Cola

Coca-Cola segments its market in a number of ways. Coca
Cola’s customer segmentations is mainly by their market demographically based
on age, income and family size. CocaCoola’s behavioural segmentation has been a
key to the company’s success. Age is one of the most significant parts of the
segmentation of Coca Cola. Coca cola introducs Coca cola diet for the people
who are likely to avoid sugar and for aged people. Coca cola mainly produces
the Coca cola and the main customer of Coca cola ia young people whose age is
10-35.

 

PESTLE
analysis of Coca-Cola

·        
PESTLE Analysis of Coca Cola

Coca
cola is one of the famous soft drink in the world. They have expand their

business
to several countries in different continents. They have to follow some

strict
rules and regulation. They successfully fulfil the customer demands and

use
best technologies to produce their product.

In   this  
PESTLE   analysis   of  
Coca   Cola,   discuss  
further   facts   about  
the   coca   cola

company

More
information about coca cola discuss in following factors.

Social
factors

Coca
cola expand their business different countries. They have to fulfil the demands
of

the   customers  
so   company   have  
to   change   the  
flavours   according   to  
the   specific

country.

In
Japan, coca cola company have created 30 alternative flavours to fulfil the
demand of

the
customers.

Customers
in America focus on the health of them so they demand healthy coca cola.

Coca
cola company have to produce their product as the demand of the American

customers.

Technological
factors

Coca   Cola  
Company   use   high  
developed   technologies   to  
produce   the   product  
to

produce
better coca cola to the world market.

Coca
Cola company established in Britain with high technology and mercenaries for
fast

delivery
and produce quality product.

Coca
Cola Company used social media technologies to connect with the peoples. The

photos
of coca cola  are tender on social media
like facebook and other to encouraging

coca
cola sales.

Legal
factors

Coca
cola maintain all rights related to their business, including past and future
products

developed
with a patented process.

Environment
factors

Water
is one of the main ingredients of soft drinks. Incidents like climatic change
affect

the
quality of the product. This can bring many problems to the company. Company
has

to
suffer losses and remain to environmental law when producing their products

Coca cola is one of the famous soft drink in the
world. They have expand their business to several countries in different
continents. They have to follow some strict rules and regulation. They
successfully fulfil the customer demands and use best technologies to produce
their product.

 

In this PESTLE analysis of Coca Cola, discuss
further facts about the coca cola company

More information about coca cola discuss in
following factors.

·        
Political factors

·        
Environment factors

·        
Social factors

·        
Technological factors

·        
Legal factors

·        
Environmental factors

 

 

Political factors

There are some information about coca cola in
political factors.

The government has introduces some rules and
regulations that must be followed by the company when put their to the market.

Imposing rules in accounting, taxes, internal
marketing and labour laws by government have an impact on the coca cola
company.

 

Economical factors

Coca
cola is a multinational company, they have their  branches in many countries around the worlds.

Each
countries have their own identical customs, cultures, tastes and desires, so the
coca cola company have to make change their products according to their
customs.

coca cola get more income out of USA and it
was more than 50% of income.

 

 

 

Social factors

Coca
cola expand their business different countries. They have to fulfil the demands
of the customers so company have to change the flavours according to the
specific country.

In Japan, coca cola company have created 30
alternative flavours to fulfil the demand of the customers.

Customers in America focus on the health of them so
they demand healthy coca cola. Coca cola company have to produce their product
as the demand of the American customers.

 

Technological factors

Coca
Cola Company use high developed technologies to produce the product to produce
better coca cola to the world market, established in Britain with high
technology and mercenaries for fast delivery and produce quality product.

Coca
Cola Company used social media technologies to connect with the peoples. The
photos of coca cola  are tender on social
media like facebook and other to encouraging coca cola sales.

 

Legal factors

Coca
cola maintain all rights related to their business, including past and future
products developed with a patented process.

 

Environment factors

Water
is one of the main ingredients of soft drinks. Incidents like climatic change
affect the quality of the product. This can bring many problems to the company.
Company has to suffer losses and remain to environmental law when producing
their products.

 

 

 

 

 

http://www.referenceforbusiness.com/history2/32/The-Coca-Cola-Company.html

http://assets.coca-colacompany.com/7b/46/e5be4e7d43488c2ef43ca1120a15/TCCC_125Years_Booklet_Spreads_Hi.pdf

https://www.worldofcoca-cola.com/about-us/coca-cola-history/

https://www.ama.org/documents/ame_teaching_materials_2007_08_ford_stephens_cooper.pdf

Coke’s Mission, Vision, & Values

 

Coca Cola Corporate Social Responsibility

https://repository.up.ac.za/bitstream/handle/2263/25691/04chapter4.pdf?sequence=5

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1007.2776=rep1=pdf

 

 

http://www.globalcompactvietnam.org/upload/attach/coca-cola.case.study.submitted.27-oct-2010.pdf

 

https://coca-cola456.weebly.com/legal-structure.html